In the world of streetwear, few names command the respect and loyalty that Trapstar does. Born in London and bred in the streets, Trapstar is more than a brand—it’s a movement. Worn by music royalty like Rihanna, Jay-Z, and Stormzy, Trapstar represents a generation that refuses to stay silent. It’s raw, fearless, and unapologetically bold.
Since its grassroots beginnings, Trapstar has carved a path from underground culture to global recognition. Here’s a closer look at what makes the brand so powerful.
Where It All Started
Trapstar was founded in 2008 by three childhood friends from West London: Mike, Lee, and Will. What began as a side hustle—printing T-shirts and selling them from the boot of a car—soon transformed into a cultural phenomenon.
The name “Trapstar” is a fusion of two worlds: “trap,” representing hustle and grind, and “star,” symbolizing ambition and success. It’s about rising from the bottom and shining under your own terms.
Their first designs were intentionally low-key but clever, with phrases like “It’s A Secret” creating an air of mystery. That mystique, along with edgy graphics and guerrilla-style marketing, quickly built Trapstar’s cult following.
The Trapstar Ethos: It’s A Secret
Trapstar’s tagline, “It’s A Secret,” isn’t just a phrase—it’s the brand’s DNA. Early on, the founders avoided traditional promotion. Instead, they let the streets do the talking. You couldn’t easily find out where to buy their clothes unless you knew someone—or were deep in the culture.
This mystery built exclusivity. Fans loved the idea that Trapstar was for them, not for the mainstream. The brand became a badge of honor—something you earned, not just bought.
As the label grew, the mystique remained. Even today, limited drops, covert codes, and surprise collaborations keep the brand’s energy alive.
Trapstar’s Signature Aesthetic
Trapstar’s clothing is instantly recognizable. The brand blends aggressive street style with military influences and gothic vibes. Here are a few elements that define their look:
🔥 Bold Graphics & Gothic Fonts
Trapstar pieces often feature oversized logos, slogans like “It’s A Secret,” and heavy graphic artwork.
🖤 Dark, Tactical Colorways
Expect a palette of black, grey, red, and camo. The colors echo the streets—gritty, intense, and grounded in reality.
🧥 Standout Outerwear
From padded gilets to puffer jackets with reflective logos, Trapstar’s outerwear is its crown jewel. These pieces are both functional and show-stopping.
💥 Collaborative Capsules
Trapstar thrives on surprise collabs—with music artists, luxury brands, and sportswear giants like PUMA. These drops are limited, hyped, and often sell out in minutes.
From the Streets to the Stars
Trapstar’s influence grew fast thanks to early co-signs from major figures in music and fashion.
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Jay-Z became an early supporter, even investing in the brand through his Roc Nation imprint.
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Rihanna was photographed in Trapstar gear in the early 2010s, catapulting the brand onto the global fashion radar.
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UK artists like Stormzy, Dave, Giggs, and AJ Tracey frequently wear Trapstar both on stage and in their videos.
These endorsements weren’t just for show—they were authentic. Trapstar was worn by people who lived the culture it came from.
The Trapstar x PUMA Partnership
One of Tuta Trapstar biggest collaborations was with PUMA, launched in 2015. The partnership included sneakers, tracksuits, jackets, and more—fusing streetwear with sportswear in a way that felt both natural and fresh.
This collaboration helped introduce Trapstar to a wider audience while staying rooted in its identity.
The Trapstar Jacket Craze
If there’s one item that defines Trapstar today, it’s the puffer jacket. Oversized, loud, and branded with the iconic “Shooter” or “T” logo, the Trapstar puffer has become a winter uniform for streetwear lovers across the UK and beyond.
